Posts

Social listening

 The brand I decided to pick was Speed Cube Shop. This is a company that sells different types of cubes and puzzles that you can solve. They are located in Las Vegas, Nevada. I decided to choose this company because for the past few months I have been very interested in cubing. I like trying to solve new crazy puzzles and learning the new algorithms. People are talking about this company in a positive way. The main scoop right now is the new leases of cubes that are mag lev and uv protected at a cheaper price. Typically cubes cost anywhere from $5-$100. People that enter in huge competitions and that are very interested in cube use more than just a typical Rubik's cube that costs $10. The goal is to have a product that is lightweight, fast, and effective. This companies value/ proposition depends on what you are looking for. They are a very supportive company and encourage to try new puzzles. They have a lot of structure and a strong fanbase because this is one of the only cube sto
Post a Comment
Read more

marketing in the news

Image
  Microsoft assures publishers as ads ramp up in AI-powered Bing Blog by Emilee Nielsen. After discovering this ad first hand a few months ago I have been able to see how crazy this platform really is. If you don't know what AI is then I am here to explain. Its is designed to deliver more personalized and relevant ads to users, which in turn will lead to higher engagement rates and click-throughs. By using machine learning algorithms, Bing will be able to better understand user intent and deliver ads that are more likely to be of interest to them.  The organization that is in charge of this platform is  Microsoft. Microsoft has also responded by assuring publishers that the new system will actually lead to increased revenue opportunities, as the more personalized and relevant ads will result in higher click-through rates and increased revenue per click. The issue before was that companies didn't believe that it would be helpful for a online robot to write and produce ads for th
Post a Comment
Read more

Week 1 Marketing First Blog Post

Image
 Hello!  My name is Emilee Nielsen and I am currently enrolled in BA 223. I wanted to take this course to help prepare me for future classes that had to deal with business. I have some previous experience with the background of the course so I am hoping I can use some of my knowledge for good! I find this class to be very interesting considering I am a business major. I am geared towards management right now but it might change in the future.  I am most interested with hearing new perspectives and ideas of my classmates and learning how to apply it to my own career! I am super passionate about a lot of things. Right now I have been into rubrics cubes and have started a little collection. But when I am home I like to go snowmobiling or wake surfing. Another hobby that I recently picked up was 3D printing. Its super fun and you can basically create anything you want. Another thing that usually takes most of my time is my Girlfriend Angel. We have been dating 2 years and usually travel an
Post a Comment
Read more